Gift wrapping in an online store: should you charge for it and how to offer it?

Updated: 11 November 2026

Before Christmas, birthdays and Mother's Day, many people buy a gift that should go straight to the recipient. If the product can be gift wrapped, with a message and no prices in the package, it saves the customer time and makes your store the better choice.

Should you charge for wrapping?

Both approaches work. Free wrapping is a strong selling point in December and can decide where a customer buys. A small fee, for example 5-15 zł, covers materials and time, and most people find it fair.

Many stores combine the two: free wrapping over a set amount, otherwise a small fee.

What to offer

Wrapping: simple and nice, in your store's colours.
A card with a message the customer writes.
A package without prices, so the recipient doesn't see what the gift cost.
Delivery straight to the recipient at another address.

How it works in Shopify

Shopify has no built-in gift wrapping option. The most common ways are:

A product called "Gift wrapping" that the customer adds to the cart. Simple, but many forget it.
An order note (cart note) where the customer writes the message. It shows on the order, but it is easy to miss.
An app or add-on that puts a wrapping checkbox and a message field right in the cart.

Where to show it

In the cart, just before checkout.
On product pages of giftable products, for example "Gift wrapping available".
In Christmas campaigns and on your shipping page.

Plan for the work

Wrapping takes time. Include it when you set the last order date before Christmas.
Have paper, ribbons and cards ready before the December rush.
Print the message neatly or write it by hand. It is part of the experience.

Photos sell

Put a photo of a wrapped product on the product page and in the cart. People buy more readily when they see what the gift will look like when it arrives.