Polish sales calendar 2027 for online stores

Updated: 11 November 2026

The Polish year is full of days when people buy gifts. Plan them ahead and every occasion means extra sales. Here are the 2027 dates and a few tips on how to prepare.

Occasion dates in 2027

Grandmother's Day (Dzień Babci): Thursday 21 January
Grandfather's Day (Dzień Dziadka): Friday 22 January
Fat Thursday (Tłusty Czwartek): 4 February
Valentine's Day: Sunday 14 February
Women's Day: Monday 8 March
Easter: 28 March
Mother's Day: Wednesday 26 May
Children's Day: Tuesday 1 June
Father's Day: Wednesday 23 June
Boyfriend's Day (Dzień Chłopaka): Thursday 30 September
Halloween: Sunday 31 October
Black Friday: 26 November
St Nicholas Day (Mikołajki): Monday 6 December

Start 10-14 days ahead

People buy gifts in advance, and delivery takes time too. A reminder 10-14 days before the occasion gives customers time to choose and order. A few days before the last delivery day, add when to order by.

One occasion, one offer

A gift set or a chosen collection instead of a discount on everything.
A discount code only for the few days before the occasion.
Gift wrapping and a card message, because many orders go straight to the recipient.
A gift card for latecomers.

Don't overdo it

Not every occasion fits every store. A flower shop lives on Women's Day and Mother's Day, a toy shop on Children's Day and St Nicholas Day, and a bakery on Fat Thursday. Pick the 4-6 occasions that fit your products and do them well.