Higher average order value: 6 ways to sell more to the same customers

Updated: 11 November 2026

Getting more visitors costs money: ads, content and time. Selling a little more to people who are already in the cart often costs almost nothing. Here are six ways that work in Polish online stores.

1. Free shipping over a set amount

Set the threshold slightly above your average order, for example 10-20% higher. If your average order is 160 zł, 200 zł. is a good threshold. Then show in the cart how much is missing: "Add 28 zł and get free shipping."

2. Frequently bought together

On the product page: this product plus 1-2 products that go with it, added to the cart with one click. For example a scarf with a hat, or candles with a candle holder.

3. Suggestions in the cart

Small, inexpensive products in the cart that go with what's already there. They need little thought and are often added.

4. Quantity discounts and bundles

"3 for 2" or 10% off when buying two. Works well for products people buy again and again, like cosmetics, socks or food.

5. Gift wrapping and small extras

Gift wrapping, a gift card or accessories are small extras that raise the order and improve the experience.

6. Measure the effect

Look at the Average order value in Shopify analytics before you start and again a few weeks later. Change one thing at a time so you know what works.

Don't overdo it

Too many suggestions, popups and offers at once make the store tiring. Pick 2-3 approaches and do them well.