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Selling abroad from a Polish Shopify store: prices in euros and other currencies

Updated: 11 November 2026

More and more Polish stores sell to Germany, Czechia, Slovakia or Ukraine. A foreign customer who sees 249 zł often can't tell at a glance whether that's a lot. Here are two ways to change that.

1. Shopify Markets: paying in the customer's currency

Shopify Markets lets you sell in euros, korunas and other currencies. The customer pays in their own currency and Shopify converts prices at the exchange rate or uses prices you set. It's the best option when selling abroad matters to you.

It takes work, though: market settings, prices, shipping, taxes and often translations. Also check whether your payment provider supports payouts in other currencies.

2. An approximate price next to PLN

A simpler start: customers still pay in złoty, but next to every price they see an approximate amount in their own currency, e.g. “249 zł ≈ €59”. Nothing changes at checkout or in your bookkeeping, and the customer understands the price right away.

In the cart it helps to add a sentence that payment is in PLN and the customer's bank converts it at its own rate.

What else helps when selling abroad

  • An English version of the store (Shopify Translate & Adapt).
  • Clear international shipping costs and times.
  • Payment methods known abroad: cards, PayPal, Apple Pay.
  • Return information in English.

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